Along with a group of 25+ other artists from the Northwest Atlanta area we opened our studio to the public on Saturday, November 3, 2012 from 9AM to 5PM.
Amy, Sylvia Molina and I exhibited a variety of work including watercolor, pastel, mixed media and oil paintings plus hand made jewelry and painted bottles.
We had put on other shows before but never in our studio so we were not sure what to expect. For the first hour and a half, no one came to visit us and we were worried that we were going to have to eat all the cookies and snacks ourselves. But around 10:30AM, people started coming by and kept coming all day. Our stomachs were greatly relieved. Eventually over 50 people visited us!
Our promotion campaign included brochures that we distributed throughout our neighborhood and nearby stores plus signs with balloons at the entrance of our subdivision and our studio on the day of the open studio. The most successful part of our promotion was word of mouth to friends, neighbors and patrons that had bought art from us in the past. We sold 4 paintings, over 20 pieces of jewelry and received three commissions for paintings.
We really enjoyed this experience because it gave us the opportunity to present our work to new potential patrons in a casual and relaxed setting and also discovered what type of art people responded to. What we found was that people were drawn to art that demonstrates unique technical skill (the WOW factor) and also relates to people in an emotional way.
Thank you Marsha Salvage for organizing this event and for all the helpful information that she provided us that made our open studio tour a success.
To find out more about the Northwest Atlanta Artists and the Annual Open
Art Studio Tour go to artiststudiotournorthwestatlanta.blogspot.com